It's the little thing that are important... Many times when product photographers shoot product that is isolated (or "knocked out") onto white is the ubiquitous and often ignored "drop shadow". Without this shadow the item looks clipped out and floats on the page, and if a shadow has been created, typically it is an effects layer style which is un-editable and rarely looks realistic. With every KO image we create we build a two layer drop shadow that is fully editable and creates a realistic footing for any product.
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